Santa Fe
Santa Fe: A Different Approach for 'The City Different'
Overview
Client
Industry
Travel
Program Application
Key Business Challenge
Up-level audience engagement
Drive new customer conversions at scale
Improve campaign effectiveness
Client objective
Visit Santa Fe partnered with Vladimir Jones and Cognitiv to break through the industry noise and stay top-of-mind for travel audiences.
High-Level Results
0
%
below CPA goal
Deep Learning At Work
Deep Learning At Work
Cognitiv’s deployment of custom algorithms played a pivotal role in analyzing complex online behavior patterns, enabling accurate prediction of visitor interest in real-time. This approach markedly boosted engagement with niche audiences while maintaining the desired scale.
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